Good video editing software tin can assist you lot showcase your products from every bending by producing professional promos for platforms like Instagram, Facebook, YouTube, or anywhere else you share make videos. There are a number of easy-to-use free video editing programs that can help you stand up out from your competition.
Well-produced product videos are a more engaging form of content marketing than photographs alone and can reduce a customer's hesitation in making a purchase. In fact, according to online publication Modest Business Trends, ecommerce product videos can increase conversion rates by upward to 144%.
Below, nosotros've compiled a list of the best free video editing software from around the spider web, too as a few with affordable paid versions. Each entrepreneur has their own specific needs, then we've run downwards some of the most useful features of each tool.
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Best free video editing software for desktop
There's a lot of desktop-based editing software available for businesses looking to create promotional videos. The biggest advantage of free video editing software for desktops is that they tend to have more than features than virtually mobile video editing apps.
If you lot're looking to edit your promotional videos on a budget, bank check out our list of complimentary video editing software you can employ to edit long-class content for YouTube, your ecommerce site, or a variety of other platforms:
- Lightworks
- VideoPad
- HitFilm Express
- DaVinci Resolve
- VSDC Gratuitous Video Editor
- OpenShot
- Shotcut
- Blender
- Moving picture Maker 10
- iMovie
- Magisto
- WeVideo
one. Lightworks
The best overall free video editing software
Lightworks includes a unproblematic and intuitive interface, so it's piece of cake to selection up. Lightworks also offers a drove of detailed video tutorials, making information technology ane of the more accessible and easy to learn Linux video editing software options on this listing.
Lightworks has a suite of original stock videos and music clips licensed for use in any videos you edit on the plan, letting you lot give a polished look to any marketing video.
Features include:
- Loftier-quality simple trim functions for fast and precise video editing
- Speed optimization, letting y'all continue to edit while importing new content
- Multicam editing for syncing clips from multiple cameras
- Real-fourth dimension team project sharing with total command over which user has editing access
- Easy sharing of videos with fast consign to YouTube, Vimeo, Facebook, and Instagram
- Back up for a broad range of video formats
Available for: Windows, Mac, and Linux
Cost: Free, $24.99 per calendar month for Pro version
2. VideoPad
Best gratis video editing software for beginners
VideoPad is a great gratis selection for anyone who wants to create loftier-quality videos without spending a dime. With VideoPad, you'll observe all kinds of uncomplicated and like shooting fish in a barrel-to-use features—such equally 3D video editing and a sound effects library—to effort dissimilar video compositions and styles.
You lot can edit your videos with special effects, overlays, texts, and transition, besides as color adjustment and sound effects. Then export all your finished video to YouTube, Facebook, Google Drive, and other mobile devices quickly and easily.
The only drawback is that information technology may be also simple for avant-garde video editors. Information technology doesn't come with as many advanced features equally some of the other free video editing software on this list, just with options to add low-cal effects, fine tune colors, and overlay text and images, in that location's enough here to get in worth the free download.
Features include:
- Double born screen (one to preview selected clips, 1 to preview consummate sequence) for easy and intuitive editing
- Pre-made, customizable transitions for polished professionalism
- Exporting presets to easily create video files optimized for specific platforms—such as Facebook and YouTube—and post them direct from within the software
- Social media sharing and publishing tools to share videos online instantly
- A large library of video transitions and visual effects to customize videos
- Video optimization tools, such as stabilization
Available for: Mac, Windows
Price: Gratuitous
3. HitFilm Limited
Simple complimentary video editor with professional visual effects and tutorials
If yous don't have a lot of experience with video editing, HitFilm Express may feel a trivial advanced at first—it's used to produce Hollywood-way films—but it'due south worth the learning curve, equally it's 1 of the best all-in-one costless video editors available. (HitFilm does ask yous to share a social media condition update when yous download the software, but that's a small price to pay.)
HitFilm includes blitheness tools that let you create and edit sound and video transitions without the need to create composite shots, which is a huge time saver when editing.
Features include:
- Professional-class video editing with motion tracking, color pickers, and cropping tools
- Composite shot enhancements that allow you to animate two separate shots together for surreal video effects
- An auto-stabilizer to brand shaky footage look smooth
- Unlimited video and sound timeline track creation
- An adaptive trimmer that lets you re-trim your clips after adding them to the timeline
- Power to copy a group of attributes from one clip and employ them straight to another or to a whole project
- Audio mixer for fine tuning sound for professional quality output
- Various transition options, such every bit push, zoom, and deliquesce
Available for: Mac and Windows
Price: Gratis, $349 for the Pro version
4. DaVinci Resolve
Superlative free video editor for avant-garde editors
DaVinci Resolve combines professional 8K editing, color correction, visual effects, and sound post-production in a single production tool, which is why information technology'south the software of choice for many professional editors of films, television shows, and commercials.
DaVinci allows for both offline and online editing, and its high-functioning playback engine saves time when editing and trimming—even for processor-intensive file formats like H.264 and RAW. DaVinci Resolve's complex features may be too extensive for some users, but its free version is perfect for more than advanced projects.
Features include:
- Dual timeline for quick navigation, cut, and trimming
- A dedicated trim interface that gives you the power to edit in minute detail
- Intelligent automobile-editing that syncs sound and visual clips for you
- Congenital-in tools for motion picture-in-picture effects, retiming, stabilization, dynamic zoom, text, and sound
- Facial recognition that detects faces in your clips and automatically creates bins based on the people in each shot
- High-quality motion estimation speed changes and frame rate conversions to easily and realistically speed up or slow-downwardly clips
Available for: Windows, Mac, and Linux
Price: Free, $269 for the full Studio version
5. VSDC Costless Video Editor
Best costless video editing software for Windows only
VSDC's desktop video editing software is bachelor as both a gratuitous and paid version. Although the free version has reduced features, it withal comes with VSDC'south full video editing suite—including a mask tool and chroma key functionality for green-screen video effects.
If you take the funds to spring for the total version, the suite of tools expands to include video stabilization, robust mail-production effects, slideshow/presentation capabilities, 3D diagram templates, and straight social media publishing.
Features include:
- Color-correction tools for a more professional person look
- A total suite of transitional effects
- Piece of cake-to-employ image filters, like to what you'd observe on Instagram
- Mask tools for hiding, blurring, or highlighting specific elements
- Social media link for sharing videos on Facebook, YouTube, Instagram, Twitter, and Vimeo
- HEVC/H.265 (an avant-garde video-compression standard), for maintaining the highest quality at the minimum file size—essential for processing 4K and Hd files
Available for: Windows
Price: Gratuitous, $xix.99 for Pro version
half-dozen. OpenShot
The easiest complimentary video editing software for intermediate editors
OpenShot's easy-to-utilize user interface makes it a groovy video editing programme for beginners. While more than complex tools may offer more editing components, OpenShot's intuitive interface and minimal pattern are perfect for elementary editing.
OpenShot is an efficient option for small-scale businesses and is all-time for clip resizing, scaling, trimming, snapping, and rotation. It too offers credit scrolling, frame stepping, time mapping, audio editing, and real-time preview.
Features include:
- Unlimited layers for watermarks, groundwork videos, and audio tracks
- Customizable title-carte du jour templates
- Drag-and-drop functionality for hands adding video, audio, or prototype files
- Digital video effects, including brightness, gamma, hue, greyscale, and chroma central compositing for dark-green-screen effects
- Powerful key-frame animation capabilities for creating blithe videos
Available for: Windows, Mac, and Linux
Cost: Free
7. Shotcut
Best open-source movie maker for audiophiles
Shotcut is an open-source, cross-platform video editor with a vast drove of tutorial videos. It also supports a wide range of formats, including FFmpeg, 4K, ProRes, and DNxHD. A warning, nevertheless—Shotcut was originally designed for Linux, so some may notice the interface a little quirky. Despite this, it's nevertheless a top-notch editor.
Shotcut also provides extensive audio editing options, making it ideal for audiophiles. Its host of fine-tuning audio tools allows users to make bass and treble adjustments, create bandpass filters, adjust gain, add dynamic compression, and much more.
Features include:
- Support for the latest sound and video formats via FFmpeg, the leading multimedia framework
- Native timeline editing, which allows users to import video files direct into their project file rather than a media library
- Multi-format timeline for mixing and matching resolutions and frame rates within a project
- Avant-garde audio filters similar balance, bass and treble, bandpass filters, compressor, and more
Available for: Windows, Mac, and Linux
Price: Gratuitous
eight. Blender
Best professional video editing software with 3D creation suite
Blender video editing is a gratis, open-source 3D cosmos suite. It includes features to help model and render 3D animations. The software is a collaborative cosmos of hundreds of developers from around the earth. The huge community of users gives Blender'due south software an extensive group of tools.
Blender is designed equally a 3D animation suite only comes with a functional video editor that should be plenty for well-nigh users' needs. It tin also tackle more complex edits, like video masking, making Blender a flexible video editor for both novice and experienced users and an excellent option for more advanced projects that may involve 3D blitheness.
Features include:
- Path-tracer engine for realistic rendering of animated objects
- Advanced rendering processes to speed upwardly the saving and exporting of your project
- Option to lawmaking game logic into the software for video game development
- Advanced character blitheness tools for realistic kinematics
- All-encompassing library of visual furnishings and vignettes
Available for: Windows, Mac, and Linux
Toll: Costless
9. Pic Maker x
All-time free video editing software for Windows 10
Movie Maker 10 is a user-friendly video editing software for Windows for people looking to go back to nuts. Information technology's great for making quick edits to short video clips you need fix right abroad.
Film Maker 10 comes with a complimentary version that includes its suite of video and moving picture editing tools as well equally the ability to add captions with customizable fonts and colors.
Features include:
- Automobile-preview tool for edits and effects
- Car-flick options for creating customizable cuts of your video clips
- Animation tab to easily add music, titles, and credits
Available for: Windows
Price: Free
10. iMovie
Best costless video editing software for YouTube
Popular standby iMovie comes bundled with Mac OS. Like many native Apple tree apps, iMovie is uncomplicated and uses a simple elevate-and-drop interface for moving files from your drive to your workstation. It'due south an easy style to build powerful videos to heave your YouTube marketing efforts.
A large advantage to iMovie is that files are saved on Apple tree's cloud, pregnant you can work on your project interchangeably on an iPhone, iPad, or Mac. iMovie is constantly existence updated as well, and so you tin can e'er look forward to new features and improvements.
Features include:
- Support for 4K resolution, allowing users to create movie theatre-quality films
- Cloud-storage functionality that allows you to work on the aforementioned project from your iPad, iPhone, and Mac
- Dozens of studio-quality title animations for professional-looking credits
- Stylish, contemporary video filters built for specific picture show genres, such as Western and sci-fi
- Built-in music, audio effects, and voiceover recording so your audio and picture editing are ever consolidated
- Speed controls that let you make high-octane action scenes faster and sports highlights slower
Available for: Mac
Price: Costless
11. Magisto
Best gratuitous video editing software for Chrome OS
Magisto, a neat online video editor for Chromebook users, uses AI to create video content in minutes. You simply accept to do three things: choose editing mode, add footage, and upload an sound file. Magisto and then automatically edits and makes your video. It also makes music suggestions to match the manner and theme of your footage, or you tin utilise your own.
Information technology's especially useful for creating videos at scale, such equally if you start a YouTube aqueduct for your business and want to streamline the creation procedure. Also, if you want to see how many people watched your video, the app has a uncomplicated insights dashboard built in. It's a popular video-editing tool with over 90 million smartphone users and counting.
Features include:
- Wide variety of themes
- Facial recognition, filters, furnishings, and auto cropping
- Professional motorcar-editing ability
- Power to share videos across marketing channels
- iStock integration for high-quality stock images
- Unlimited HD movie downloads
Available for: iOS and Android
Price: Free. Premium and Professional person subscriptions get-go at $four.99 per month and offer access to a wider range of editing tools. Magisto'due south gratis software is available online, no download required.
12. WeVideo
The best free video editing software online
WeVideo is the all-time cloud-based online video editors for businesses, educators, students, and everyday consumers. Yous can access information technology from anywhere that has internet: home, work, school, etc. All files are stored in a secure cloud where yous tin can edit, view, and share videos in minutes.
With WeVideo, you tin add cool features, like a greenish screen for professional-grade looks, without the price or hassle. It also has over one one thousand thousand pieces of stock media, from videos to images and audio files, all royalty gratis when you buy a business concern plan. Even with the free version, you can easily create videos on social media, web, and mobile displays—all with unlimited storage and no downloads or software to install.
Features include:
- Stock media library with over ane million images, videos, and music assets
- Power to export videos in 4K resolution
- Branded templates with your logo and then you e'er have a unified look
- Shared project libraries to manage and collaborate with teams
- Unlimited cloud storage to create endless videos
- Rich editing tools including greenish screen, blithe text, screen recording, and more
Available for: Chromebook, Mac, Windows, iOS, and Android
Price: Free, paid plans start at $4.99 per month
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Choosing a professional video editing software for you
Now that you know your options in finding the all-time free video editing software, you can get-go testing them out. While each option comes with its own advantages and disadvantages, hopefully, you now take a better idea of which free video-editing program is best for your business.
Videos consistently are shown to get more than appointment on boilerplate beyond all social media platforms than pictures or text posts. A professional, well-made marketing video can assistance tell a story about your products, beat the YouTube algorithm, capture the attending of your audience, develop your brand's personality, and maximize your ROI on paid social ads.
Accept your content marketing to the next level. With so many gratis video editing software options to choose from, in that location's no limit to the creative potential of your brand'due south marketing video content.
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Complimentary video editing software FAQ
What is video editing software?
Video editing software refers to tools that aid businesses successfully edit, modify, generate, or manipulate a video or movie file. You can cut and conform video to give information technology a better flow, remove sections, and add effects to ameliorate the video. Companies, regardless of size, tin do good from a skillful video editor to create powerful video content.
What video editing software practise YouTubers use?
- Adobe Premiere Pro
- Concluding Cutting Pro 10
- Adobe After Effects
- Lightworks
- Freemake
- iMovie
- Shotcut
What is the best video editing software for beginners?
- Movavi Video Editor Plus
- Summit Studio
- Apple tree iMovie
- Lumen5
- HitFilm 4 Express
- Blender
- Nero Video
What is the best free video editing software for Mac?
- iMovie
- DaVinci Resolve
- Lightworks
- OpenShot
- Video Editor MovieMator
What is the best free video editing software for PC?
- Lightworks
- Movie Maker 10
- HitFilm Express
- Shotcut
- Openshot
What is the best costless video editing software with no watermark?
- VSDC
- OpenShot
- Lightworks
- Shotcut
- DaVinci Resolve
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